Streets of the World by Jeroen Swolfs aims to send a positive message in a society where mainstream media are dominated by images of war and conflict. The photos he has taken on his travels all over the world emphasise similarities between people and cultures, rather than differences. Taking this as starting point, Streets of the World is more than just another photography project. It aims to contribute to a more positive image of life in our current day and age, and to bring people together. The way Jeroen accomplishes this is to show his project in unexpected spaces.
The abandoned Kempering multi-story car park in Amsterdam Zuidoost was the perfect place for Streets of the World. The car park is located in the middle of a busy neighbourhood with residents from more than 140 different nationalities. During the five days (3 – 7 November 2016) of this pop-up event, Streets of the World invited neighbours of the car park as well as passers-by to strike up unexpected conversations, share great stories, and enjoy the lively photo street together.
Your chance to make a world trip at home is nearly there. The book will contain more than 400 pages. Beside all the photos, you can read the stories, facts and figures about the countries and see the Iphonography of Jeroen Swolfs. If you pre-order now through our webshop, you get a copy from the first edition which is signed by the photographer. We think it is a must-have and the perfect Christmas gift!Read more
The best place to see the pictures of the Streets of the World Project is where they were taken: in the streets. The pictures were shown 3 – 7 November 2016 life-size in parking garage Kempering in Amsterdam Zuidoost. Over 3000 visitors walked through the parking garage where almost 200 street pictures took them on a world trip. Along the way street food was available from the world kitchen. Our volunteer guides came from Amsterdam Zuidoost and told their stories of the pictures with which they, in their own way, have a connection. The admission was free.Read more
After graduating from the Amsterdam Photo Academy, Swolfs became a freelance photojournalist. His work, which focusses on political and social issues, includes a series about returned Serbian refugees and Roma minorities in Eastern Europe, and he has shot assignments for newspapers including the Volkskrant and Amsterdam Weekly, and for the Rijksmuseum in Amsterdam.