Streets of the World by Jeroen Swolfs aims to send a positive message in a society where mainstream media are dominated by images of war and conflict. The photos he has taken on his travels all over the world emphasise similarities between people and cultures, rather than differences. Taking this as starting point, Streets of the World is more than just another photography project. It aims to contribute to a more positive image of life in our current day and age, and to bring people together. The way Jeroen accomplishes this is to show his project in unexpected spaces.
The abandoned Kempering multi-story car park in Amsterdam Zuidoost was the perfect place for Streets of the World. The car park is located in the middle of a busy neighbourhood with residents from more than 140 different nationalities. During the five days (3 – 7 November 2016) of this pop-up event, Streets of the World invited neighbours of the car park as well as passers-by to strike up unexpected conversations, share great stories, and enjoy the lively photo street together.
On 15 June Streets of the World opens a new exhibition on terrein Hembrug in Amsterdam-Zaanstad. The Ministry of Defence’s former HEMbrug site has become a creative incubator – a surprising hotspot of urban culture blended with heritage. A place where nothing is ordinary and that offers countless possibilities. A flexible and versatile location that blends authenticity, entrepreneurship, craftsmanship, sustainability, innovative strength, and a community that is eager to move forwards into the future. It is the ideal location to make a world trip through the 195 photos of Jeroen Swolfs.Read more
Your chance to make a world trip at home is nearly there. The Streets of the World photo book has been printed and is on its way to Holland. Actually, there are both on their way to Holland, because we made 2 photo books! They are spectacular. Beside the 195 photos, you can read the stories, facts and figures about the countries and see the IPhonography of Jeroen Swolfs. It is for sale from 15 June on.Read more
After graduating from the Amsterdam Photo Academy, Swolfs became a freelance photojournalist. His work, which focusses on political and social issues, includes a series about returned Serbian refugees and Roma minorities in Eastern Europe, and he has shot assignments for newspapers including the Volkskrant and Amsterdam Weekly, and for the Rijksmuseum in Amsterdam.