Pop-up Photo Event was a big success

Pop-up Photo Event was a big success

The best place to see the pictures of the Streets of the World Project is where they were taken: in the streets. The pictures were shown from 3 – 7 November 2016 life-size in the Kempering multi-storey car park in Amsterdam Zuidoost. Over 3000 visitors walked through the car park where almost 200 street photos took them on a world trip. Along the way, street food was available from the world kitchen specialist World of Food. The guides and attendants came from Amsterdam Zuidoost and told their stories of the pictures with which they, in their own way, had a connection. The admission was free.

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You can pre-order the photo book

Your chance to make a world trip at home is nearly there. The book will contain more than 400 pages. Beside all the photos, you can read the stories, facts and figures about the countries and see the Iphonography of Jeroen Swolfs. If you pre-order now through our webshop, you get a copy from the first edition which is signed by the photographer. We think it is a must-have and the perfect Christmas gift!

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More than a photo project

Streets of the World by Jeroen Swolfs is meant as a positive message in a society where mainstream media are dominated by images of war and conflict. The photos he has made on his travels all over the world emphasise similarities between people and cultures, rather than differences. The multi-story car park Kempering in Amsterdam Zuidoost was the perfect place for Streets of the World. The garage is located in the middle of a busy neighbourhood with inhabitants from more than 140 different nationalities.

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Jeroen Swolfs

After graduating from the Amsterdam Photo Academy, Swolfs became a freelance photojournalist. His work, which focusses on political and social issues, includes a series about returned Serbian refugees and Roma minorities in Eastern Europe, and he has shot assignments for newspapers including the Volkskrant and Amsterdam Weekly, and for the Rijksmuseum in Amsterdam.