Barbados Bridgetown
Afghanistan Kabul
Sweden Stockholm
Caboverde Praia
Myanmar Yangon
Benin Cotonou

My mission

“I wanted to find out what the world looks like today, in our time. How far have we come? How much are we alike? How different are we? I wanted to meet the people of my era. All the places I have visited are special in their own way;  some because they made me feel good, others because they shocked me. All their stories deserve to be told. I’m constantly amazed by the innumerable ways in which life unfolds in all these places, at one and the same time. The customs, shapes, colours, religions, and surroundings. And everywhere, I keep seeing the same beautiful things humans are capable of. That’s the central idea behind Streets of the World: showing how alike we are, not how different we are.”

Jeroen Swolfs

New exhibition coming up

On 15 June Streets of the World opens a new exhibition on terrein Hembrug in Amsterdam-Zaanstad. The Ministry of Defence’s former HEMbrug site has become a creative incubator – a surprising hotspot of urban culture blended with heritage. A place where nothing is ordinary and that offers countless possibilities. A flexible and versatile location that blends authenticity, entrepreneurship, craftsmanship, sustainability, innovative strength, and a community that is eager to move forwards into the future. It is the ideal location to make a world trip through the 195 photos of Jeroen Swolfs.

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The photo book available from 15 June

Your chance to make a world trip at home is nearly there. The Streets of the World photo book has been printed and is on its way to Holland. Actually, there are both on their way to Holland, because we made 2 photo books! They are spectacular. Beside the 195 photos, you can read the stories, facts and figures about the countries and see the IPhonography of Jeroen Swolfs. It is for sale from 15 June on.

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Pop-up Photo Event was a big success

The best place to see the pictures of the Streets of the World Project is where they were taken: in the streets. The pictures were shown 3 – 7 November 2016 life-size in parking garage Kempering in Amsterdam Zuidoost. Over 3000 visitors walked through the parking garage where almost 200 street pictures took them on a world trip. Along the way street food was available from the world kitchen. Our volunteer guides came from Amsterdam Zuidoost and told their stories of the pictures with which they, in their own way, have a connection. The admission was free.

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More than a photo project

Streets of the World by Jeroen Swolfs is meant as a positive message in a society where mainstream media are dominated by images of war and conflict. The photos he has made on his travels all over the world emphasise similarities between people and cultures, rather than differences. The multi-story car park Kempering in Amsterdam Zuidoost was the perfect place for Streets of the World. The garage is located in the middle of a busy neighbourhood with inhabitants from more than 140 different nationalities.

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Jeroen Swolfs

After graduating from the Amsterdam Photo Academy, Swolfs became a freelance photojournalist. His work, which focusses on political and social issues, includes a series about returned Serbian refugees and Roma minorities in Eastern Europe, and he has shot assignments for newspapers including the Volkskrant and Amsterdam Weekly, and for the Rijksmuseum in Amsterdam.


If you are interested in single prints or in the luxurious hand-crafted wooden chest with all the prints of Streets of the World inside, please contact us through or call our office +31 20 535 6200.
The exhibition has been designed to travel the world. When you are interested in staging the exhibition in your country, please contact us at or call our office +31 20 535 6200.


Teerketelsteeg 1
1012 TB Amsterdam
The Netherlands

Phone: +31 20 535 6200